New energy gum brand now available at Chemist Warehouse.
Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years.
Truly Deeply worked closely with the founders of Zuum to create the brand name, strategic proposition, identity, and pack design for this exciting new product.
Now, Zuum is finally available across the country at all Chemist Warehouse stores.
Zuum is set to take on energy drinks and traditional coffee with a promise to ‘do energy better’.
The brand proposition is designed to appeal to those living an active life who are looking for a healthier and more effective option to boost energy.
The messaging speaks the language of the brand’s young advocates with a focus on being aspirational, with some healthy irreverence.
Unlike other energy brands, Zuum is also deliberately gender-neutral and projects a healthy sense of making the most of every moment.
The spirit of the audience and their approach to life is captured in the ‘Monday morning frantics to Saturday night antics’ positioning.
Sugar-free gum with caffeine, guarana, and B vitamins, Zuum helps boost energy, reduce fatigue, and support focus with no nasties or crashes.
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