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How many of the world’s leading Champagne, wine, beer or spirit brands are your pronouncing correctly?

For the third in our series of how to pronounce brands, we’re looking at famous alcohol brands.

Once again European names dominate the list, but there’s many other brands that are often mispronounced.

When it comes to Champagne, just about every brand is mispronounced outside of France.

Let’s start with Moët which is commonly mispronounced ‘Mo-ee’. Yes, it’s a French brand and founder, Claude Moët was born in France in 1683. However, his family has Dutch heritage, so it should be pronounced the Dutch way, ‘Mo’wett’.

As for most of the other Champagne brands, it really is about how well you can speak French.

Despite popular culture and Ab Fab references, Bollinger is not pronounced ‘Boll-in-jer’. The French pronunciation is more like ‘Bol-an-jey’.

After checking out several bars (all in the name of research of course), we have compiled a handy guide of alcohol brands that are often mispronounced.

Now, you can confidently order some of the world’s best drinkies and school a few bartenders. Just don’t get caught picking up the tab all the time!

Alcohol brands (Champagne, beer, wine and spirits) and their pronunciation (A-Z)

Brand Name Correct pronunciation Incorrect
Billiecart-Salmon Beel-kahr Sal-moh Bill-ee-cart Sal-mon
Bollinger Bol-an-jey  Boll-in-jer
Chang Chong Chang
Chimay Shee-may Chim-ay
Cointreau  KWAN-troh Coin-true
Curaçao kyoor-uh-sow Cure-ah-kay-0
Deutz Dirts Doo-tz
Dom Perignon Dom Peh-ree-nyon Dom Peri-non
Duvel DOO-vill duh-VEL
Freixenet Fresh-eh-net Frix-ee-net or Fresh-eh-nay
Glenfiddich Glen-fidd-ikh Glen-fidd-itch
Glenmorangie Glen-morr-en-jee Glen-moran-gee
Grand Marnier grahn mar-NYAY Grand Marn-ier
Hoegaarden Who-gar-den ho-gar-den
Jägermeister Ye-guh-mai-stuh Yay-guh-mai-stuh
Killkenny kill-KEH-nee KILL-ken-ee
Krug Krewg K-rug
Lillet Lee-lay Lil-let
Louis Roederer Loo-wee Row-ed-er-ey Lou-is Roe-der-er
Moët & Chandon Mo’wett eh Shan-dawn Mo-ee or Mo-way
Mumm Moom / Mewm Mum
Piper-Heidsieck Pee-pay Ed-sick Pie-per Hide-seek
Pliny the Elder Ply-nee The Elder Pl-iny The Elder
Singha sing SING-ha
Stella Artois Stel-lah Ar-twa Stell-ah Ar-twahs
Tsingtao Ching-dow Sing-tao
Veuve Clicquot Verv Kli-koh Voov Klik-ot
Westvleteren 12 Vest-Flayter-In West-Vet-Air-In

This list has been compiled from various sources, including representatives from the brands. In some cases, there are conflicting sources and we have opted for what is most commonly accepted.

If want to challenge any of the pronunciations, or suggest some more brands that are incorrectly pronounced, please contact us or leave a comment below and we’d be happy to update this list.

Want more? Check out how to pronounce leading Famous everyday brand names, Car brand names, and Luxury brand names.

Michael Hughes

Michael is Managing Partner and Strategy Director at Truly Deeply. His deep expertise is in unlocking the strategic power of your brand to create a differentiated, compelling and authentic brand proposition that will engage all your audiences and drive your business growth. Michael has extensive experience working with leading Australian and International organisations across just about every sector.

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