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The world of non-fungible tokens has gained a new player with the announcement that Electronic Arts (EA) founder Trip Hawkins has joined Web3 startup Games for a Living. The company hired Trip as a co-founder and chief strategy officer to leverage blockchain technology’s power and the growing interest in NFTs to develop innovative new gaming experiences. 

Games for a Living has released its first multiplayer game, Elemental Raiders, set in a mystical world with magic and treasures. By March, the game will integrate NFTs and the GFAL token, allowing players to earn and trade rare in-game assets on the blockchain. The game also features rare weapons, armor, magical items, and its battle pass, released as Ethereum NFTs. 

Games for a Living will host an official Elemental Raiders tournament in March with NFT and token rewards, but it won’t be on the Steam version. The GFAL token and some in-game features will be minted on the BNB chain. Some NFTs, on the other hand, will be minted first on Ethereum and then bridged to BNB through the company’s user portal. Games for a Living wants to use a private blockchain for its upcoming games and set up a way for other developers to develop NFT-driven titles.

Hawkins and the Shift in the Gaming Industry

The gaming industry has seen a significant shift in recent years, with more players and developers turning to blockchain technology and NFTs to create new gaming experiences. The global gaming market is expected to reach $200 billion by 2023, and the incorporation of NFTs and tokens is expected to drive significant growth in the industry.

Hawkins and Games for a Living want to capitalize on this trend by creating innovative new gaming experiences that leverage the power of NFTs and tokens. The team plans to develop games that provide players with unique and engaging experiences and offer opportunities for players to earn and trade valuable in-game assets.

According to Hawkins, integrating NFTs and tokens in gaming can revolutionize the industry, creating new revenue streams for game developers and providing players with more control over their gaming experiences.

“I’m confident that blockchain, combined with our vision, can create a new gaming paradigm for the benefit of all,” Hawkins said in a press announcement. “We plan to do it in a way that helps enhance game performance and value for players while keeping things fun.”

Hawkins, who has been involved in the gaming industry for over three decades, is no stranger to innovation, having founded Electronic Arts in 1982, which became one of the most successful video game companies in history.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.



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